Fourth generation sign writers HNS Signs were delighted to be approached by Sadlers after recently completing a more conventional sign painting project for them at the their new taproom in Quinton. ‘They had done an amazing job in Quinton, so it was an easy choice for us to use HNS for this next project’, stated Jim Pycraft, Operations Director at Sadlers Ales.
The beer bus project’s aim was to convey the brewery’s image to a wider crowd at event settings. Sadlers approached HNS with a basic brief of trying to convey their taproom experience in a transportable format. HNS put its considerable creative and design talents into addressing this and proposed a novel solution – wrapping not just the outside of the vehicle but the inside too. Interior wraps are incredibly rare and even rarer on this scale but the sign firm felt it would significantly contribute to creating a realistic pub ambience.
The project had a demanding timeline since it needed to be ready for its first engagement on April 21st at the City Social in Birmingham – leaving just three and half days to complete the project. Another issue was the sheer size of wrapping such a large vehicle, fortunately HNS signs workshop was big enough to fit the bus, just! Once in, the whole HNS team literally got on board with the project. The whole company helped wrap the bus, staying late some evenings to stay on track. In fact, with the tight timeline, parts of the design were still being designed whilst other parts were being fitted so multitasking and teamwork were paramount!
‘The bus has had a terrific impact at the City Social event and we’ve had a fantastic response to the vehicle,’ stated Pycraft. The brewery has further expansion plans with further taproom openings planned and is clear on who it will be using to further its brand. ‘We’re delighted how HNS has understand our vision and created innovative signage solutions for us and intend to use them as our creative partner of choice as we continue to grow,’ added Pycraft.