Stourbridge based Sadler’s Brewery recently approached HNS with a new taproom signage project in Quinton. Sadler’s had previously used the fourth generation Birmingham based sign makers to accomplish some memorable projects including the recent commissioning of a beer bus which involved one of the largest vehicle wraps ever!
For their new taproom, situated on the Hagley Road West in south Birmingham, the brewery was looking for the type of signage and branding that represented their heritage and values as well as promoting their new Peaky Blinder range of ales and spirits. HNS got much of its inspiration for the interior signage from the brewing process that Sadler’s employ to produce their distinctive ales. The sign makers undertook research to develop authentic artwork which was hand drawn. This was then vectorised, so the same imagery could be scaled and used for lots of different applications the client might need.
Reflecting the client’s own hand-crafted methods these images were then transferred to the wall using a chalk trace method – a signage technique that has been used for hundreds of years. The colour scheme again was also influenced by complimentary colours to the taproom interior, picking out details down to their wooden taps on the bar.
A distressed wood effect also played its part in the exterior signage. HNS created an exterior signage that used a reclaimed wood effect with the brewery’s logo applied under their name. Jim Pycraft, Operations Director at Sadler’s said that the signage has met with an extremely positive response. ‘Wow, has been the resounding response from our clientele. Additionally, the signage totally fits our brand values as well as fitting in well within the local setting, even down to the shuttering!’